Ecometrix Hub | Performance Marketing & Web

Analytics & Data Setup for Ecommerce Stores | Ecometrix Hub
Analytics & Data Setup

Your Store Is Full Of Data,
Most Of It Is Going To Waste

We set up your GA4, Google Tag Manager, Meta pixel and dashboards the right way, so every click, every add to cart and every sale gets tracked correctly. Clean data means clear decisions.

GA4 Setup Tag Manager Event Tracking Custom Dashboards Server Side Tracking
What We Set Up

Six Things We Build So Your
Numbers Actually Mean Something

Analytics is not a one time checkbox. We set up the full stack, tracking, tagging, reporting and dashboards, so you always know what is working and what is not.

GA4 Setup & Configuration

We build your Google Analytics 4 property from the ground up, with events, audiences and reports mapped to how your store actually sells.

100%
Events mapped correctly
15+
Custom events tracked
48h
Setup turnaround
  • Property and data stream setup
  • Ecommerce purchase event tracking
  • Custom audience building
  • Cross domain tracking setup
Open Google Analytics

Google Tag Manager Setup

Every tag, trigger and variable organized in one clean container, so new events can be added later without touching your site code.

1
Clean container
Zero
Duplicate tags
10+
Triggers configured
  • Container structure and naming
  • Custom trigger setup
  • Data layer implementation
  • Version control and publish flow
Open Tag Manager

Ecommerce Event Tracking

From product view to add to cart to purchase, we track every step of the buying journey so you know exactly where customers drop off.

12
Funnel events tracked
100%
Purchase accuracy target
0
Missed conversions
  • Add to cart and checkout events
  • Product view and search tracking
  • Funnel drop off mapping
  • Cross device journey tracking
See CRO and A/B testing

Meta Pixel & Conversions API

We install the Meta pixel and the server side Conversions API together, so your ad account keeps getting accurate data even with browser limits in place.

30%
More matched events
2
Tracking methods combined
24h
Setup time
  • Pixel installation and testing
  • Conversions API server setup
  • Event match quality improvement
  • Custom conversion events
See conversion tracking setup

Custom Dashboards & Reporting

We build clear dashboards in Looker Studio that pull every number that matters into one place, so you stop jumping between five different tabs.

1
Dashboard for everything
Weekly
Report delivery
10+
Metrics tracked live
  • Looker Studio dashboard build
  • Revenue and channel breakdown
  • Automated weekly reports
  • Custom KPI tracking
Open Looker Studio

Server Side Tracking

Browser blockers and cookie limits quietly cut your tracking data. Server side setup rebuilds that missing piece, so your numbers stay close to reality.

35%
Data recovered on average
100%
First party setup
GDPR
Compliant setup
  • Server side GTM container
  • First party data collection
  • Cookie consent integration
  • Data accuracy testing
See website optimization
Why It Matters

Every Decision Is Only As Good
As The Data Behind It

Most stores are running on broken data without knowing it. Cookie blockers and browser limits quietly cut tracking accuracy by 20 to 30 percent, which means every decision made on that data is already a guess. We fix the tracking first, then give you dashboards that actually reflect what is happening.

Conversion Data Accuracy After Setup98%
Average Data Lost Without Server Side Setup23%
Stores Making Decisions On Incomplete Data60%
Average Weekly Reporting Time Saved5 Hrs
analytics.google.com — ecometrixhub.com
98
Data Accuracy
Ecommerce Purchase Events
Tracked
Good
Add To Cart Events
Tracked
Good
Meta Conversions API
Connected
Good
Cross Domain Tracking
Active
Good
Consent Mode Setup
Pending
Needs Work
Full Setup Scope

Everything We Build When We Set Up
Your Analytics Stack

This is not a quick plugin install. We go through every tracking layer and every report so nothing about your store's performance stays hidden from you.

Tracking Setup
  • GA4 property and data stream setupEvery event mapped correctly to how your store actually sells
  • Google Tag Manager container buildClean structure, proper naming, easy future updates
  • Ecommerce and funnel event trackingAdd to cart, checkout and purchase, all fully tracked
  • Meta pixel and Conversions API setupPixel and server side data working together
  • Server side tracking implementationRecover data lost to browser blockers and cookie limits
  • Cross domain and cross device trackingThe full customer journey, not just one session
Reporting & Insights
  • Custom Looker Studio dashboardsAll your numbers in one place, updated automatically
  • Revenue and channel attributionSee exactly which channel brings in real sales
  • Automated weekly and monthly reportsDelivered straight to your inbox, no manual pulling
  • Consent mode and privacy setupConfigured to respect GDPR and current privacy rules
  • Data quality auditingWe check for duplicate events, missing data and broken tags
  • Custom KPI and goal trackingTrack the exact numbers that matter to your business
Tools We Use

Every Setup Backed By
The Right Tools

We do not guess where your data goes wrong. We use the same tools that power tracking for the biggest ecommerce stores in the world.

📊
Google Analytics 4
Full ecommerce tracking and reporting
🏷️
Google Tag Manager
Tag and trigger management
📈
Looker Studio
Custom live dashboards
🎯
Meta Events Manager
Pixel and Conversions API health
🔍
Google Search Console
Organic performance data
🔥
Hotjar
Heatmaps and session recordings
🖥️
Server Side GTM
First party data collection
🗄️
BigQuery
Raw data storage and deep analysis
How It Works

From Setup To Actual Insight

A structured process, every tag and dashboard planned and tested. Nothing gets set up randomly and nothing gets missed.

01

Free Data Audit

We check your current tracking setup and show you exactly what is broken, missing or set up incorrectly.

02

Setup Plan

We map out every tag, event and dashboard needed based on how your store actually operates and sells.

03

Implementation

We build everything inside GTM, GA4 and your ad platforms, all tested on staging before it ever touches your live store.

04

Test & Handover

We confirm every event fires correctly and walk you through your new dashboards so you know how to read them.

Quick Answers

Common Questions About
Analytics & Data Setup

A few things clients usually ask before getting started.

For most ecommerce stores, the full setup takes 3 to 5 working days. This covers GA4, Google Tag Manager, Meta pixel and Conversions API, plus your first custom dashboard. Server side tracking can add a few extra days depending on your platform. We keep you updated at every step so you always know where things stand.

No. Tracking setup happens through Google Tag Manager and server side containers, which do not touch your site design and add only a tiny footprint to load time. We always test on staging first and check performance before anything goes live on your store.

Yes, we set up analytics and tracking on Shopify, WooCommerce, Magento and most other major ecommerce platforms. Some platforms have their own native ecommerce data layer, and we build around that rather than fighting it, so everything stays clean and accurate.

That is completely fine, and actually common. We start with a full audit of what is already in place, keep what is working, fix what is broken, and fill in whatever is missing. You will never lose existing historical data during this process.

We offer both. The core setup is a one time engagement, tracking build, dashboards and handover. Many clients then keep us on a monthly plan for reporting, tag maintenance and new event tracking as their store grows. You can see flexible options through our service packages.

See What Your Data Is
Actually Telling You.

Book a free audit. We will check your current tracking setup end to end and show you exactly what is broken, what is missing and what to fix first.

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