Your Store Is Full Of Data,
Most Of It Is Going To Waste
We set up your GA4, Google Tag Manager, Meta pixel and dashboards the right way, so every click, every add to cart and every sale gets tracked correctly. Clean data means clear decisions.
Six Things We Build So Your
Numbers Actually Mean Something
Analytics is not a one time checkbox. We set up the full stack, tracking, tagging, reporting and dashboards, so you always know what is working and what is not.
GA4 Setup & Configuration
We build your Google Analytics 4 property from the ground up, with events, audiences and reports mapped to how your store actually sells.
- Property and data stream setup
- Ecommerce purchase event tracking
- Custom audience building
- Cross domain tracking setup
Google Tag Manager Setup
Every tag, trigger and variable organized in one clean container, so new events can be added later without touching your site code.
- Container structure and naming
- Custom trigger setup
- Data layer implementation
- Version control and publish flow
Ecommerce Event Tracking
From product view to add to cart to purchase, we track every step of the buying journey so you know exactly where customers drop off.
- Add to cart and checkout events
- Product view and search tracking
- Funnel drop off mapping
- Cross device journey tracking
Meta Pixel & Conversions API
We install the Meta pixel and the server side Conversions API together, so your ad account keeps getting accurate data even with browser limits in place.
- Pixel installation and testing
- Conversions API server setup
- Event match quality improvement
- Custom conversion events
Custom Dashboards & Reporting
We build clear dashboards in Looker Studio that pull every number that matters into one place, so you stop jumping between five different tabs.
- Looker Studio dashboard build
- Revenue and channel breakdown
- Automated weekly reports
- Custom KPI tracking
Server Side Tracking
Browser blockers and cookie limits quietly cut your tracking data. Server side setup rebuilds that missing piece, so your numbers stay close to reality.
- Server side GTM container
- First party data collection
- Cookie consent integration
- Data accuracy testing
Every Decision Is Only As Good
As The Data Behind It
Most stores are running on broken data without knowing it. Cookie blockers and browser limits quietly cut tracking accuracy by 20 to 30 percent, which means every decision made on that data is already a guess. We fix the tracking first, then give you dashboards that actually reflect what is happening.
Everything We Build When We Set Up
Your Analytics Stack
This is not a quick plugin install. We go through every tracking layer and every report so nothing about your store's performance stays hidden from you.
- GA4 property and data stream setupEvery event mapped correctly to how your store actually sells
- Google Tag Manager container buildClean structure, proper naming, easy future updates
- Ecommerce and funnel event trackingAdd to cart, checkout and purchase, all fully tracked
- Meta pixel and Conversions API setupPixel and server side data working together
- Server side tracking implementationRecover data lost to browser blockers and cookie limits
- Cross domain and cross device trackingThe full customer journey, not just one session
- Custom Looker Studio dashboardsAll your numbers in one place, updated automatically
- Revenue and channel attributionSee exactly which channel brings in real sales
- Automated weekly and monthly reportsDelivered straight to your inbox, no manual pulling
- Consent mode and privacy setupConfigured to respect GDPR and current privacy rules
- Data quality auditingWe check for duplicate events, missing data and broken tags
- Custom KPI and goal trackingTrack the exact numbers that matter to your business
Every Setup Backed By
The Right Tools
We do not guess where your data goes wrong. We use the same tools that power tracking for the biggest ecommerce stores in the world.
From Setup To Actual Insight
A structured process, every tag and dashboard planned and tested. Nothing gets set up randomly and nothing gets missed.
Free Data Audit
We check your current tracking setup and show you exactly what is broken, missing or set up incorrectly.
Setup Plan
We map out every tag, event and dashboard needed based on how your store actually operates and sells.
Implementation
We build everything inside GTM, GA4 and your ad platforms, all tested on staging before it ever touches your live store.
Test & Handover
We confirm every event fires correctly and walk you through your new dashboards so you know how to read them.
Common Questions About
Analytics & Data Setup
A few things clients usually ask before getting started.
For most ecommerce stores, the full setup takes 3 to 5 working days. This covers GA4, Google Tag Manager, Meta pixel and Conversions API, plus your first custom dashboard. Server side tracking can add a few extra days depending on your platform. We keep you updated at every step so you always know where things stand.
No. Tracking setup happens through Google Tag Manager and server side containers, which do not touch your site design and add only a tiny footprint to load time. We always test on staging first and check performance before anything goes live on your store.
Yes, we set up analytics and tracking on Shopify, WooCommerce, Magento and most other major ecommerce platforms. Some platforms have their own native ecommerce data layer, and we build around that rather than fighting it, so everything stays clean and accurate.
That is completely fine, and actually common. We start with a full audit of what is already in place, keep what is working, fix what is broken, and fill in whatever is missing. You will never lose existing historical data during this process.
We offer both. The core setup is a one time engagement, tracking build, dashboards and handover. Many clients then keep us on a monthly plan for reporting, tag maintenance and new event tracking as their store grows. You can see flexible options through our service packages.
Works Even Better
Alongside These Services
Good data is the foundation. It becomes even more valuable when paired with the right speed, tracking and ad strategy.
See What Your Data Is
Actually Telling You.
Book a free audit. We will check your current tracking setup end to end and show you exactly what is broken, what is missing and what to fix first.