Bad Creative Is Why Your
Ads Stop Scaling.
We design scroll-stopping ad creatives, landing page visuals, and ecommerce brand assets built to convert — not just to look good. Every format tested, every hook crafted around what your buyer actually responds to.
Six Creative Outputs That Drive
Real Performance — Not Just Views
Most design agencies make things that look good in a portfolio. We design creative that is built around one question: does this make someone stop scrolling and buy?
Static Ad Creative — Feed & Stories
We design high-converting static ads for Meta, Google Display, and TikTok — built around your hook, your product's strongest visual angle, and the exact outcome your buyer is looking for.
Video Ad Scripts & UGC Creative Briefs
The biggest lever in paid ads right now is video — but most brands are briefing creators wrong. We write the script, the hook, the structure, and the CTA so your UGC creators deliver footage that actually converts.
Landing Page Visual Design
We design landing page layouts built specifically for paid traffic — ad-to-page message match, above-the-fold hero sections, benefit-led visuals, and trust signal placement that turn cold visitors into buyers.
Product Page & Ecommerce Visual Design
Your product page is the most important creative asset you have. We design the visual layout — product imagery direction, lifestyle photography briefs, infographic sections, and comparison tables — that gets people to add to cart.
Email Creative & Campaign Visuals
Email is still the highest-ROI retention channel for ecommerce — if it looks good and loads fast. We design email templates, campaign visuals, and promotional banners for Klaviyo and Mailchimp that match your brand and drive clicks.
Brand Identity & Visual System
If your brand looks inconsistent across ads, product pages, and emails, buyers don't trust it — and trust is what makes people buy from an unknown store. We build the visual system that makes your brand feel legit at every touchpoint.
Creative Is 80% of Why
Ads Win or Fail.
You can have perfect targeting, a perfectly structured funnel, and accurate tracking — but if your ad creative doesn't stop the scroll in the first two seconds, none of it matters. Most ecommerce stores run the same product photo in every ad format and wonder why CTR drops. We build creative that is designed to perform, not just to exist.
The Right Creative Format
At Every Stage of the Funnel
Cold traffic needs different creative than warm retargeting. Someone seeing your brand for the first time needs a completely different message from someone who already added to cart. We design for each stage.
Hook Creative
Pattern-interrupt visuals and bold hooks for cold prospecting — designed to stop the scroll before the first second
Education Ads
Benefit-led creative for warm audiences — explains what your product does, why it's different, and who it's for
Social Proof Ads
Review-based and UGC creative for mid-funnel — uses real buyer language and outcomes to build trust fast
Retargeting Creative
Cart abandonment and product view ads with urgency signals, offer callouts, and objection-handling copy
Retention Creative
Email visuals and loyalty campaign graphics that bring past buyers back without feeling generic or spammy
Every Format Your
Campaigns Actually Need
Each platform has its own rules, dimensions, and best practices. We design natively for each format — not just resizing the same image eight ways.
Everything Included in
Your Creative Engagement
No vague deliverables. Here's exactly what you get — from creative strategy and brief writing to final asset delivery and performance iteration.
- Creative strategy & hook frameworkIdentifies the angles, emotions, and messages that convert your specific buyer
- Static ad design — all formatsFeed, Stories, Reels, and Display — every size your campaigns need
- UGC & video creative briefsFull brief with hook, script, scene breakdown, and CTA for each angle
- Landing page visual designAd-matched layout with hero, benefit sections, proof, and CTA blocks
- Competitor creative auditWhat your top competitors are running — and what gaps we can exploit
- 5+ creative angle variationsEach launch batch includes multiple hooks, formats, and message angles to test
- Product page infographic designFeature callouts, comparison tables, and benefit visuals for Shopify PDPs
- Email template & campaign designFlow and broadcast email layouts built for Klaviyo or Mailchimp
- Creative performance reviewMonthly analysis of CTR, hook rate, and thumb-stop to identify winners and cut losers
- Winning ad iteration & scaling variantsWe take what's working and produce variations to scale without creative fatigue
- Brand style guide & asset libraryAll assets organised and delivered in a ready-to-use file library
- Seasonal & promotional creative updatesSale, BFCM, and campaign-specific creative refreshed on schedule
Creative Built with the
Right Tools for Every Format
We don't use one tool for everything. Each output gets built in the tool designed for that format — so the final product is always production-ready.
From Creative Audit to
Scroll-Stopping, Converting Ads
A four-step process that starts with understanding your buyer — not just making things that look good.
Creative Audit
We review your existing ad creative, your competitors' best-performing ads, and your product's strongest visual angles — to identify exactly what is and isn't working before we design anything new.
Strategy & Briefs
We build a creative strategy with the hooks, angles, and formats for your first batch. Every brief is written with performance data in mind — not just aesthetics. UGC briefs go directly to creators.
Design & Deliver
We design all assets — static ads, video briefs, landing page visuals, email templates — in every required format, production-ready for your ad accounts and Shopify store.
Test & Iterate
Once live, we track hook rate, CTR, and thumb-stop ratio on every piece of creative. Winners get iterated. Losers get replaced. Each month the creative gets stronger.
Common Questions About
Creative & Ads Design
What clients usually ask before we get started.
We design everything — we just need your product, your brand guidelines (if you have them), and any existing imagery you want us to work with. If your product photography is weak, we'll write a shot brief for a photographer or work with what you have. For UGC-style video creative, we write the full brief and script for your creators — or we can help you find creators through our network. You don't need to come with finished assets.
A regular design agency optimises for how creative looks. We optimise for how it performs. Every design decision — the hook placement, the first frame, the CTA copy, the visual hierarchy — is made based on what we know converts buyers in paid ad environments. We also track performance after launch and iterate based on real data, so your creative gets stronger over time rather than just sitting in a folder. This pairs directly with our Paid Ads Management service where both teams share the same performance data.
It depends on your engagement scope and campaign needs. A typical monthly retainer includes 8 to 15 static ad creatives across formats, 2 to 4 UGC video briefs, and any supporting assets (email visuals, landing page sections, product page updates) needed for that month's campaigns. For launch engagements or seasonal pushes, we can produce higher volume. We scope based on what your campaigns actually need — not a fixed number that may be too many or too few.
We work with ecommerce stores in the UK and USA on Shopify, WooCommerce, Magento, BigCommerce, and custom platforms. Most of our product page and landing page work is delivered as design files (Figma) or platform-ready assets rather than code, so the platform matters less for the creative output. For stores on Shopify specifically, we can also work with your developer to implement landing page layouts if needed — and pair the creative work with our Website Optimization service for a full visual and performance overhaul.
Yes — this is one of the most common starting points. We'll review your current ad account data, your existing creative library, and what's been tested so far. The audit tells us which angles have already been exhausted, which haven't been tried, and what the creative gaps are. From there we build a fresh strategy and produce the next wave of creative. We can work alongside your existing media buyer or alongside our own Paid Ads Management team — either way, the creative is built to plug directly into your campaigns and improve from day one.
Services That Make Your
Creative Work Harder
Great creative is only half the equation. These services make sure the traffic your ads generate actually converts and comes back.
Find Out Why Your Creative
Isn't Converting.
Book a free creative audit. We'll review your current ad creative, identify the specific reasons your CTR and hook rates are underperforming, and show you exactly what a structured creative strategy would look like for your store.