Your Store Has Traffic Potential.
Google Just Can't Find You Yet.

Technical fixes and on-page optimisations typically show movement in Google Search Console impressions within 4 to 8 weeks. Meaningful ranking gains for competitive commercial keywords usually take 3 to 6 months. New content targeting long-tail buyer terms can rank in 6 to 12 weeks. SEO is a compounding investment — the results build over time and don't disappear when you stop spending, unlike paid ads.

Yes — we work with all major ecommerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and custom-built stores. Each platform has different SEO constraints and opportunities, and we tailor our technical approach accordingly. For Shopify stores, for example, we work around common issues like /collections/ canonical duplication and app-generated scripts that slow load speed.

Ecommerce SEO involves far more pages, more complex site architecture, and much higher stakes for technical issues. A single crawl error can de-index hundreds of product pages. Product schema, faceted navigation, duplicate content from variants and filters, and category silo structure are all ecommerce-specific challenges most generic SEO agencies aren't equipped to handle properly. Our work is built entirely around ecommerce stores — nothing generic.

Absolutely — and it should. Paid ads give you immediate traffic while SEO builds your long-term organic base. The two strategies reinforce each other: organic rankings reduce your cost per click by improving Quality Score on branded terms, and paid data reveals which keywords convert best so we can double down on ranking those organically. Our Paid Ads Management and SEO services are designed to work as a combined growth system.

White-hat link building means acquiring backlinks through methods Google approves of — editorial content placements, digital PR, genuine outreach to relevant publications, and creating content worth linking to. The opposite — black-hat tactics — involves buying links in bulk, using private blog networks, or spammy directory submissions. These can work short term but often result in Google penalties that tank your entire store's rankings. Every link we build passes manual review and meets strict quality criteria: DR40+, topically relevant, real editorial context.

If your traffic is primarily from paid ads, you have a fragile growth model — one algorithm change, one policy update, or one budget cut can wipe it overnight. Ecommerce SEO builds a parallel organic channel that generates compounding returns without ongoing spend. Stores with good paid traffic also tend to have significant untapped organic potential — we regularly find stores spending £10k/month on ads sitting on page 3 for keywords they could rank position 1 for with 90 days of focused SEO work.

Rankings are a leading indicator — not the goal. We track organic sessions, organic revenue, organic conversion rate, and keyword share of voice against your competitors. We also measure CTR improvements from richer SERP features like review stars and FAQ snippets. Every monthly report shows clear before/after comparisons across traffic and revenue metrics, not just a spreadsheet of keyword positions. Our Conversion Tracking Setup ensures organic revenue is accurately attributed in GA4.

Both. We offer a standalone comprehensive SEO audit — technical review, keyword gap analysis, on-page recommendations, and competitor backlink analysis — as a one-time deliverable. Many clients start here to understand their exact situation before committing to an ongoing engagement. For stores serious about organic growth, we then offer monthly retainers that cover continuous optimisation, link building, and content strategy. Combined packages bundling SEO with Paid Ads and Funnel Strategy are also available.

Not negatively — in fact, good ecommerce SEO improves user experience. Faster page speed, cleaner navigation structure, better-written product descriptions, and properly structured headings all benefit both search engines and real shoppers. We work closely with your development team or within your CMS to implement changes in a way that enhances the store experience rather than compromising it. Any structural change is reviewed and approved before implementation.

Yes — for stores with one or more physical locations, we implement local SEO alongside ecommerce SEO. This includes Google Business Profile optimisation, local schema markup, location-specific landing pages, NAP consistency across directories, and targeting city or region-level buying intent keywords. For purely online stores, our focus is entirely on national and international organic search. We're experienced working with hybrid retailers across the UK and USA who need both layers of organic search covered.