Real Creators. Real Content.
Real Conversions.

UGC User Generated Content is video and photo content created by real people (not your brand's design team). It looks like something a friend sent you, not an ad. That authenticity is exactly why it outperforms polished brand creative: Meta and TikTok algorithms reward content that feels native to the platform, and audiences engage with content that feels real. Studies consistently show UGC generates 4× higher click-through rates and 37% lower CPA than traditional brand creative across Meta ad sets.

An influencer posts to their own audience and you pay for access to that reach. A UGC creator films content that you own and use in your own paid ads they don't need a large following at all. UGC creators are typically more affordable, faster to work with, and produce content you can run forever in your ad accounts. We work with both: UGC creators for your paid ad creative supply, and micro-influencers (5K–100K) for organic social proof and seeding campaigns.

Depending on your package, we deliver 3 to 10 UGC video assets per month. Each asset typically includes 3 to 5 hook variations meaning you'll have 15 to 50 individual ad creative tests to run each month. This gives your ad account a constant supply of fresh creative, which is essential for avoiding ad fatigue on Meta and TikTok. We can also adapt top-performing videos into static image variants for feed and carousel placements.

Yes our creator network spans both the UK and USA, so we can source creators in the right geography and accent for your target market. For US-focused brands, we use American creators. For UK brands, we source UK-based creators. For brands targeting both markets, we can run separate creator programmes for each. Our Paid Ads Management service runs alongside both UK and USA ad account setups simultaneously.

You own the content fully. Before any creator starts filming, we secure written usage rights that grant your brand full commercial rights to the content for paid ads, organic social, product pages, emails, and any other marketing use. Rights are typically secured in perpetuity, meaning you can run the content indefinitely without additional licensing fees. This is a non-negotiable part of our creator briefing process no exceptions.

From signed contract to first UGC asset delivered, our standard timeline is 10 to 14 days. Week one covers strategy, creator shortlisting, product dispatch, and briefing. Week two is production, review, and final delivery. For brands with urgent timelines a product launch or seasonal campaign we can expedite the process with express creator options. After the first batch, we run on a rolling monthly cycle so your ad account never runs out of fresh creative.

UGC works exceptionally well for beauty and skincare, health and wellness, fitness equipment, home goods, fashion and apparel, food and beverage, and pet products essentially any product with a visible transformation, a demonstrable benefit, or a strong emotional connection. It works less well for purely B2B or technical industrial products. If you're unsure whether UGC is right for your category, we'll tell you honestly during your free strategy call we'd rather give you the right advice than take on a project that won't deliver results.

We set up UTM parameters for every piece of content and every creator before launch, so GA4 tracks exactly which UGC asset and which creator drove which sale. For paid UGC, we track CTR, CPM, CPA, and ROAS per creative in Meta and TikTok Ads Manager. For organic influencer posts, we use unique discount codes and tracked links. Every monthly report shows per-creator and per-format performance so you know exactly what to scale and what to cut. Our Conversion Tracking Setup service ensures the attribution is accurate.

Yes if you have existing creator or influencer relationships, we can take over the day-to-day management: briefing, content review, posting schedule, performance tracking, and communication. We'll also audit your existing creator roster and give you honest feedback on who's driving revenue and who's just producing content. We can supplement your existing relationships with new vetted creators from our network wherever there are gaps in content output or audience coverage.

Both options are available. We offer a one-time UGC production sprint ideal for brands wanting to test the format before committing as well as monthly retainer programmes for brands that want a continuous supply of creator content. Most clients move to a monthly programme after the first sprint, because running the same creative repeatedly causes ad fatigue quickly and fresh UGC is what keeps your CPAs stable. Combined packages bundling UGC with Paid Ads Management and Funnel Strategy are also available.